The Coach's Fatal Mistake? Taking On Wilcox and an Infallible Leadership Class

Turns out Ruben Amorim was able to withstand defeat by Grimsby. He weathered losing a crucial continental showpiece against one of the worst Spurs sides in living memory. He withstood home defeats against domestic rivals, finishing 15th, his rigid approach, laying waste to some of the club’s best homegrown talent, a poor winning percentage, labeling his team the worst in Manchester United history. Yet, there existed one adversary against whom Ruben Amorim would not be allowed to dance. You come at the sporting director, and you best not miss.

Regrettably, similar to numerous top-flight defender in Blackburn’s championship campaign, the coach took on the executive and appears to have failed. Even the most casual observer can see the irony here: a coach who often railed at his players for losing one-on-one duels crumbling when confronted by the white heat and formidable presence of a England's top division's most intimidating sporting directors.

In truth, this entire painful saga seems to paint the director in a whole new light. Perhaps it might have been easy, given his brief stint in a similar role at Southampton, to view Jason Wilcox as little more than a functionary within the club's structure: a man whose appointment was due largely to his friendship with his former boss a fellow executive rather than any demonstrable skill. How wrong we all were. By masterfully outmanoeuvring United’s feted head coach, as he outmanoeuvred the hapless Dan Ashworth earlier, he has proved himself as one of football's true generals: a tactical intellect that the club's mid-table rivals are now rightly wary.

A Strategic Clash Over Formation and Ideology

For example, this was the director , after being involved in the leadership that appointed the rigid 3-4-3 advocate Amorim originally, was instrumental in attempting to convince him to abandon his favored formation. Naturally, these entreaties faced pushback. However, these judgements carry more weight when delivered from the mouth with the impeccable football pedigree he possesses, a veteran of international appearances and a role in a championship team from 31 years ago.

Maybe eventually he may be persuaded to outline his reasoning to the rest of us. Perhaps at some point questions may arise why Amorim is walking away with a full payout, without any penalty clause in place. But Jason Wilcox seldom speaks publicly, for excellent reasons. The true intellectuals of this sport – individuals such as him – simply operate on a plane beyond our own mundane comprehension. Were he to speak, most likely all we would hear is a series of ultrasonic blips and four-dimensional whirring. Wanting is not equivalent to being prepared to comprehend it.

Sir Jim Ratcliffe allegedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe has allegedly suggested playing Bryan Mbeumo at right wing-back. Image: Simon Stacpoole/Offside/Getty Images

An Supreme Authority Behind the Throne

But of course, in training our focus on the sporting director we overlook the real power behind the club's current leadership. Jason Wilcox is, after all, merely executing the commands of his line manager the billionaire owner, who in private has made very clear his desire for a back four. It is reported, Ratcliffe has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to embrace data science and analytics. Per reports, during a leadership summit soon after his minority ownership, he declared that the team's approach to football “shall be decided in this room”.

Ultimately, Sir Jim is an expert in this technical footballing stuff, leveraging his previous experience in industry and sailing. Above all he remains incredibly rich, and it is known, the wealthy are the best of us: more insightful, more wise, strategically brilliant, simply better. Who else could one trust to manage an enlightened programme of austerity, the construction of a modern arena that appears similar to someone’s leftover knitting, the signing of a new striker?

A New Soccer Hierarchy: Executives Over Coaches

This is a trend we are increasingly seeing at the elite levels of the game. Historically, teams mistakenly entrusted major sporting choices to low-level employees like managers, scouts – even footballers. Perhaps it was once possible for a young, innovative manager with ideas and drive to join an organization and see their vision supported to fruition. Yet how many companies have these guys set up? How many large-scale layoffs have they overseen? Far preferable to place the real power where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to determine the strategy in the boardroom and appoint a coach who will adapt their methods to suit. If managers were formerly chefs, they are now more akin to Deliveroo drivers: not really creating the product, yet ultimately answerable should it be delivered cold or leaks out to meet standards.

In the meantime, a coach's role is increasingly less about defining the vision and more about selling it: the receptionist on the front desk, the public face for a club they can do little to change. A coach at Chelsea takes a squad of very young players into the Champions League and wins domestic cups, and essentially is dismissed for speaking out. Wilfried Nancy sees his reputation ruined whereas the people who appointed him continue to make errors indefinitely.

A Modern Corporate Football: Accountability for the Coaches

And possibly in a small way this is simply neoliberalism in action: the elevation of a gilded elite who can never be wrong, whose decisions are always untouchable, whose mistakes can always be sacked away without justification. Hire the 3-4-3 coach only to dismiss him for playing excessively that system. Hire the process guy and then discard him for requiring too long. And most importantly show gratitude; for your modest season ticket price rises, for the latest summer signings, for the reality that the grownups – regardless of their expertise – are in charge.

Lisa White
Lisa White

Lena is a freelance journalist specializing in Dutch urban culture, history, and community stories. She has been reporting on Tilburg for over a decade.