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The musician donates his £25k prize award winnings to small concert halls

Sam Fender holding the award in Newcastle
Sam Fender was awarded the prestigious award recently in the North East

The artist has handed over the complete sum of his £25,000 Mercury Prize cash to the trust for venues, which functions to preserve the Britain's small music venues.

Fender was awarded the prize on mid-October as his third album People Watching was declared the best record of the past year.

He has opted to hand the money over to the Music Venues Trust, in recognition of the crucial part local spots fulfilled in his beginning days.

"I personally wouldn't be doing this success if it wasn't for all the shows I performed around the North East, and further afield, when I was beginning," stated the artist. "These locations are iconic, but they are facing challenges."

Beginning in 2023, at least 150 of these venues have permanently closed – approximately one-sixth of the whole industry in the UK.

In the last year, top acts such as the band Pulp, the group Coldplay, Katy Perry and Sheeran have all backed the Music Venues Trust in its initiatives to keep the scene afloat, by adding a minor surcharge to their admission fees, which supports independent venues.

Sam Fender also joined in, raising in excess of £100,000 on his live tour to support 38 grassroots venues across Britain.

These funds supported locations that were facing potential shutdown due to difficulties caused by water damage, fires and personal losses, as well as licensing issues, court cases and neighbor objections.

Other venues obtained financial assistance in improving amenities and sound and lighting systems that positively impacted artists and audiences.

"The concept that money from shows in large arenas supports the local stages, where it begins for musicians like me, is just sensible," Sam Fender has said.

Pulp members on stage
They are among the artists who contributed their award funds to non-profits

Fender is not the first artist to give his honor prize money to good deeds.

When Pulp won the prize in the year 1996 for their album their work, lead singer Cocker announced that the act would donate their winnings to the non-profit War Child.

During 2002, rapper and singer she split her prize among several charities, including the NSPCC and a Sickle Cell charity.

"I also contributed a £1,000 to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was younger and they lacked updated gear," she told outlets.

Two years ago, the band contributed their winnings to the community center that developed their act, alongside other local music groups.

And 1994 winners the group contributed their award to a charity for MS after a acquaintance was found to have the disease.

"Receiving the award was quite enough," said artist Heather Small. "The cash was the extra but we could do without the extra, because we had the honor. So our victory touched another person's life."

Last week, the trust shared it had protected several small stages in south-east England, by transferring them to public stewardship.

One venue in the city and the second in that location were acquired under the Own Our Venues scheme, which is supported by a national body and music fans who buy "shares" in the buildings.

By

Lisa White

Lena is a freelance journalist specializing in Dutch urban culture, history, and community stories. She has been reporting on Tilburg for over a decade.

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